<p class="MsoNormal"><span style="font-size:12.0pt;line-height:115%;mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin">Tata Tea Gold re-launched in 2013, with a new proposition, communication and packaging. Now, it didn’t simply reach the homes of innumerable consumers across India, but also their heart and mind, with campaigns that aimed at a better India. Women constitute 49% of India’s electorate. This simple, yet powerful statistic led to the genesis of Tata Tea’s Power of 49 campaigns in 2013 on the landmark Jaago Re platform. This campaign was conceived with the objective of empowering women with the knowledge that they can make or break a government because of the collective power they yield as 49% of the electorate.<o:p></o:p></span></p>
