India is the world’s second largest producer of food next to China but accounts for less than 1.5% of International food trade. The Indian food sector is poised for a rapid growth and has potential to become reliable outsourcing partner in the food industry given its strength in primary food sector.
ITALIAN PRODUCTS IN INDIAN MARKET
India is the world’s second largest producer of food next to China but accounts for less than 1.5% of International food trade. The Indian food sector is poised for a rapid growth and has potential to become reliable outsourcing partner in the food industry given its strength in primary food sector.
Italian food products are one popular segment towards which people are really inclined and Italian has become the 2nd favorite International cuisine in the world.
Italian food has been a global success because of their informal, relaxed style as they come at a very pocket friendly price. Italian food has been a global success because of their informal, relaxed style as they come at a very pocket friendly price.
The Indian retail industry is one of the most vibrant industries in the country. It is currently ranked at 20th position among the top 30 developing countries. India remains an appealing, long-term retail destination for several reasons starting with its demography – half of India’s population is less than 30 years of age and roughly one-third of the population lives in cities. The disposable income of Indians is increasing – allowing them to spend more and try new products, brands, and categories.
“One of the most important things that Italian food has is its ability of versatility. Whether it’s a normal occasion or a romantic date, Italian cuisines find their way easily onto the tables. I personally believe that Italian cuisines are the perfect choice for a romantic date.”
POTENTIAL MARKET BY NUMBER
Overall, it is clear that Indian market has a lot of potential for Italian food. Not only in the restaurant sector, but also to the retail market since now, thanks to the technology and improving of education, everyone is able to follow a recipe online and make by themselves delicious Italian recipes.
An important key factor is the price. In fact, in India the Italian products are keeping a high price, much more expensive than in Italy itself, although Indian market is much cheaper. The main reason behind it is the perspective. Italian food, since the beginning came to the market as a high quality product. Therefor the customers are ready to pay more to get more quality. This factor is essential for the Italian companies to make good business in Indian market.
In the follow table are report some general prices of the Italian products in Indian market. It is important to keep in mind that the products available abroad are always lower qualities comparing to the ones available in Italy. One of the main reason is link with the freshness and environment required to make the majority of Italian product.
|
PRODUCT |
QUANTITY |
PRICE € |
|
Mozzarella |
1kg |
4.75 |
|
Mozzarella frozen |
100gm |
2.05 |
|
Gorgonzola |
200gm |
6.63 |
|
Grana Padano frozen |
200gm |
7.50 |
|
Parmesan frozen |
200gm |
5.63 |
|
Parmesan fresh |
200gm |
4.00 |
|
Mascarpone |
500gm |
5.38 |
|
Philadelphia |
226gm |
8.13 |
|
Parma Prosciutto Frozen |
250gm |
3.63 |
|
Salami Frozen |
250gm |
1.44 |
|
Salami Fresh |
100gm |
3.13 |
|
Bacon frozen |
150gm |
2.00 |
|
Sausages (no spicy) frozen |
250gm |
2.06 |
|
Sausages fresh |
250gm |
2.23 |
|
Pepperoni slice (salamepiccante) |
250gm |
2.31 |
|
Spanish salmon |
330gm |
11.88 |
|
Olive Oil |
1Lt |
10.00 |
|
Extra virgin olive oil |
250ml |
4.25 |
|
Wine vinegar |
500ml |
2.94 |
|
Tomato Sauce italian |
950gm |
2.00 |
|
General Sauce |
300gm |
1.31 |
|
Pizza flour |
500gm |
0.44 |
|
Pasta fusilli |
500gm |
1.88 |
|
Spaghetti |
500gm |
1.75 |
|
Any pasta |
500gm |
0.81 |
|
Tuna Cane |
180gm |
2.31 |
|
Cafe Lavazza |
250gm |
8.53 |
This prices are taken directly to the locals’ retails here in India. The varieties and availability is very high, since there is a constant and increasing demand in this sector.
As it was explained before, India is a growing and potential market due to the population numbers and the growing of the economies.
In conclusion, Italian food thanks to this prospect background and the awareness and love for it, has all the factors and elements to grow and to become stable in this scenario.
